Lamseen – The Indonesian Ulema Council (MUI) has issued Fatwa MUI Number 14/Ijtima Ulama/VIII/2024 regarding the Priority of Domestic Product Usage. This fatwa serves as a guide for Muslim consumers in choosing products that deserve support amid the widespread call for boycott. MUI details ten criteria for national products that should be supported, including national ownership, local raw materials, technological innovation, and environmentally friendly policies. The goal is for the public to be more discerning in choosing products worthy of support.
However, in the context of the escalating Israel-Palestine conflict, Indonesians continue to call for boycott against brands or companies perceived to be affiliated with Israel. The question is whether these companies truly deserve to be boycotted. Let’s examine the facts.
KFC is often included in boycott lists. However, in Indonesia, KFC is operated by PT Fast Food Indonesia Tbk (FAST), whose majority shares are owned by local companies, namely PT Gelael Pratama and PT Indoritel Makmur Internasional Tbk.
The leadership of this company is also entirely Indonesian, with Ricardo Gelael serving as the President Director. Despite this, misplaced boycott movements continue and have significantly impacted the company’s performance, leading to a dramatic increase in losses in the first half of 2024.
PT Rekso Nasional Food holds the McDonald’s franchise in Indonesia and is wholly owned by Indonesian entrepreneurs. The company is committed to using local raw materials and sustainability, with 75% of its supplies sourced from local suppliers. Furthermore, the company provides job opportunities for thousands of local workers, including people with disabilities, across various McDonald’s restaurants in Indonesia.
Pizza Hut Indonesia is under PT Sarimelati Kencana Tbk, with the majority of its shares owned by PT Sriboga Raturaya, an Indonesian company. Currently, Pizza Hut Indonesia employs over 13,000 workers across more than 600 outlets from Sabang to Merauke. Additionally, the company collaborates with local SMEs to meet its raw material needs.
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The beauty brand Rose All Day faced boycott calls due to alleged support for Israel. However, Rose All Day is an Indonesian brand founded by Tiffany Danielle along with her partners Cindy Gunawan and Samantha Wijaya. They have issued a clarification and expressed their support for Palestine, including a donation of IDR 500 million for humanitarian aid through Baznas.
Scarlett, a beauty brand, also faced boycott attempts. Its owner, Felicya Angelista, received criticism for perceived support of Israel in her social media posts. After receiving backlash, Felicya apologized and expressed solidarity with the Palestinian people. Scarlett is a local beauty brand widely recognized in Indonesia since its establishment in 2017.
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